Ubisoft lost $1.5 billion last year but hopes its new release strategy will turn the tide

It’s no secret that Ubisoft has been struggling over the last few years, having failed to secure pop-cultural significance and losing 95 percent of its stock value. Now, it reported a staggering “record” of a loss as it ended fiscal year 2025-2026 with $1.5 billion in the red.

But it has plans to rebound and, hopefully, come back stronger than ever. That is according to Reuters, where it is reported that Ubisoft marked “a record annual operating loss” of 1.3 billion euros, or around $1.5 billion per today’s conversion rate. It also expects to burn through another 500 billion euros ($581 billion) and see a drop in sales of eight to nine percent. Yikes.

However, in an effort to win back some of its value and perhaps turn the ship around, Ubisoft is betting on releasing big games in its top franchises by the end of 2029. It expects its new releases to bring in a “positive free cash flow” and bigger profits in 2027-28, but is also betting on the growth of its live-service games.

So far, the main live-service attractions for the company are The Division 2, Rainbow Six Siege, and For Honor, all of which seem to be in at least somewhat of a good state. However, the top franchises Ubisoft wants to launch games in seem to be Assassin’s Creed, Ghost Recon, and Far Cry. Rumor has it that the first up is Assassin’s Creed Hexe, a witch-themed game apparently set somewhere around the time of Ezio, according to leaks.

We also know that the Fall Guys-inspired Assassin’s Creed is in the works, but received mixed to negative responses from playtesters.

A new Ghost Recon is also said to be in development and taking liberal inspirations from Ready or Not (via Comicbook), grounding the game in deep realism instead of focusing on the grandeur of Breakpoint and Wildlands. That, too, is based on leaks and rumors, so take it with a grain of salt.

Where the next Far Cry is going to take place or what it’ll be about is anyone’s guess, but we can safely assume we’ll see all three of these franchises get new, major releases before the end of FY 2028, which is in April 2029.

To help them on these projects, Ubisoft is bringing in Nicolo Laurent, former head of Riot Games, to work as a “special advisor” on its Tencent-backed Vantage Studios. This company was created to manage Ubisoft’s biggest brands, with Tencent owning a significant stake.

Whether this will be enough to turn the tide on a studio that was once considered to be among the greatest in the industry is uncertain, as the company continues to bleed money and stock value with each passing day. And that is a real shame, since Ubisoft owns some of the most interesting and recognizable names in gaming and has helped shape the modern industry—for better and for worse.