OnePlus removed from Best Buy stores as US shutdown looms, replaced by Nothing

OnePlus has been in a rapid downward spiral over the past few months, with the latest blow being the removal of OnePlus devices from Best Buy stores in favor of Nothing Phones.

Users on Reddit noticed recently that their local Best Buy stores had removed OnePlus devices from displays. OnePlus has never had a major presence in these stores, but it was a final “stronghold” following the end of the brand’s US carrier partnerships a few years ago.

Speaking to Jeff Moore of Wave7 Research, a research firm that is particularly observant in regards to US carrier and retail storefronts as regards to smartphones, the absence of OnePlus was noted in recent weeks with Nothing taking up the absent space.

Nothing Phone (3) and Phone (4a) Pro are now showing up in Best Buy locations where OnePlus devices once were. An image captured by Wave7 in October 2025 shows OnePlus devices on the unlocked smartphone display alongside Samsung, Motorola, Google Pixel, and Blu smartphones. This is a section of the store independent of individual brand displays that are usually in place for Samsung Galaxy, Google Pixel, and iPhone lineups. Wave7 provided 9to5Google with images of a Best Buy unlocked display in Kansas, where Samsung and Google Pixel logos were also removed (presumably in favor of the dedicated displays for those brands), with the same changes also seen at a store in California.

For the time being, OnePlus devices remain for sale on Best Buy’s website, and in-store pickup remains available depending on your location and which device you’re trying to buy.

That said, it’s really not looking good for the future of OnePlus in the States.

We covered a OnePlus statement in late April where the brand confirmed it is “evaluating” its future in Europe, and OnePlus reiterated the same status for the North America market speaking to PCMag not long after.

OnePlus North America is evaluating its regional roadmap and product strategy. All users’ after-sales support, software updates, and rights commitments are fully guaranteed.

Prior to that, 9to5Google reported that OnePlus was looking to wind down its business in global markets, particularly Europe, as soon as April, which does seem to be happening. Earlier this month, OnePlus was merged with Realme as Oppo continues to restructure its sub-brands.

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